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Business Administration: Marketing

Business Administration: Marketing
Nashua Community College > Programs > Business Administration: Marketing
Overview
Program Outcomes
Program of Study
Overview

Day/Evening/Online Program

The mission of the Department of Business and Technology at Nashua Community College is to provide a variety of degrees and professional certificates that respond to the needs of local and regional employers, while maintaining academic integrity.  Degrees, certificates, and courses are designed to provide students with the opportunity to learn skills, theories, and practices that prepare students to be successful in business endeavors.  Additionally, degrees, certificates, and courses are designed to fulfill the academic requirements to allow students to transfer into a variety of bachelor’s degree programs.

The Associate of Science in Business Administration with a concentration in Marketing offers a mix of applied and theoretical courses. The objective of the program is to provide the knowledge students will need for successful marketing careers.

The Marketing courses prepare students for entry-level jobs in marketing, for future advancement into marketing management, and for entrepreneurial opportunities. The curriculum builds a broad knowledge base in business that includes the latest ideas in marketing thought and practice:

  • Marketing research, analysis and application
  • Marketing strategies
  • Integrated Marketing Communications

Most important, marketing students learn critical people management skills to build solid relationships with their clients. Elective marketing courses also permit individual students to develop a program for their specific interests.

For students looking to pursue an education beyond the associate degree, this program is designed to transfer to bachelor’s degree programs.

Program Outcomes

Upon the completion of the degree in Business Administration with a concentration in Marketing, graduates will be able to: 

  1. Students will demonstrate the ability to apply principles of marketing management to problem-solving activities within corporate and small business scenarios.
  2. Students will demonstrate the ability to research, analyze, develop and execute a theoretical marketing plan.
  3. Students will demonstrate the ability to apply sales, promotions, merchandising, selling, and consumer behavior models to domestic and international business scenarios.
  4. Students will demonstrate an understanding of opportunities and effects of integrated promotional efforts.
  5. Students will demonstrate an understanding of the importance of relationship marketing.
  6. Students will demonstrate the ability to work cooperatively with team members to solve business problem scenarios.
  7. Students will demonstrate the ability to use inductive and deductive logic in team settings to understand, solve, and present business problem solutions.
  8. Students will demonstrate the ability to work with limited resources of time, money and human capital in developing effective marketing strategies.
  9. Students will demonstrate a working knowledge of ratio analysis, statistical modeling, and quantitative research methods in developing product and pricing strategies to compete effectively through marketing campaigns. 

In addition, the graduate will be able to demonstrate competency in the general education outcomes.

Program of Study

Total Credits:
61

Course Sequencing

First Year – Fall Semester

Item #
Title
Credits
ACCT101N
Financial Accounting I
4
BUS101N
Introduction to Business
3
BCPT119N
Software Applications
3
ENGL101N
College Composition
4

First Year – Spring Semester

Item #
Title
Credits
BUS104N
Principles of Marketing
3
MATH106N
Statistics I
4
ENGL109N or ENGL103N +
3

ENGL109N or ENGL103N

Total Credits: 3


ENGL109N
Public Speaking
3
ENGL103N
Professional Writing & Presentations
3
Behavioral Social Science Core Requirement +
3

Behavioral Social Science Core Requirement

Total Credits: 3

Students are advised to meet with their advisor to make appropriate elective selections based on their career goals and to facilitate the broadest range of transferability.


Science Core Requirement +
4

Science Core Requirement

Total Credits: 4

Science elective must be 4 credits

PHYS101N or PHYS130N recommended

Lab Science recommended for Associate in Science Degree in Human Services 

Recommended Lab Science courses are Calculus-Based Calculus-Based Physics I and Physics II for Associate in Science Degree in Mathematics 


PHYS101N
Physical Science I
4
PHYS130N
Physics I
4

Second Year – Fall Semester

Item #
Title
Credits
ECON201N
Microeconomics
3
BUS207N
Sales
3
BUS206N
Consumer Behavior
3
BUS213N
Principles of Advertising
3
BUS215N
Integrated Marketing Communications
3

Second Year – Spring Semester

Item #
Title
Credits
BUS240N
Business Law
3
BUS210N
Marketing Strategies A Capstone Course
3
SOCI101N
Introduction to Sociology
3
BUS294N or XXXXxxxN Business Elective +
3

BUS294N or XXXXxxxN Business Elective

Total Credits: 3

Consult with advisor.


BUS294N
Marketing Internship
3
Humanities/Fine Arts or Global Awareness +
3

Humanities/Fine Arts or Global Awareness

Total Credits: 3

HUMAXXXN or PHIL109N

HUMA140N is recommended for Associate in Arts Degree in Communications

Any language recommended for Associate in Science Degree in Paralegal Studies. 

Students are advised to meet with their advisor to make appropriate elective selections based on their career goals and to facilitate the broadest range of transferability.


PHIL109N
Introduction to Philosophy
3
HUMA140N
American Cinema
3
Total Credits:
61

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