Data Analytics: Business Analytics Pathway

The business analytics pathway focuses on applying data to inform decision-making in both public and private sectors.

The course content is regularly updated based on input from local employers to ensure students develop relevant, marketable skills. Graduates are prepared for entry-level analytical roles such as business intelligence analyst, marketing analyst, and human resources analyst, while also having the foundation to pursue further studies in business analytics. 

This pathway is available 100% online and has on campus options as well for interested students.

This program transfers seamlessly to the University of New Hampshire College of Professional Studies online bachelor’s degree in business management: business analytics. Additional transfer options are available to students for business analytics and business administration at multiple local private and public colleges.

Career Tracks

An associate degree in data analytics – business analytics typically provides skills for supporting business decision-making with data. While this degree is shorter and more introductory than a four-year degree, it can sufficiently prepare you for employment in entry-level positions in analytics or related fields. Job titles attainable for an associate’s degree holder include:

• Marketing assistant
• Research assistant
• Data and reporting analyst
• Administrative assistant
• Sales analyst

A bachelor’s degree with a focus on business analytics gives graduates more advanced tools and techniques for data-driven decision-making. This is typically the entry point to mid-level roles in business analytics. Job titles typical of a bachelor’s degree level business analyst include:

• Supply chain analyst
• Business analyst
• Business intelligence analyst
• Data visualization specialist
• HR data analyst
• Financial analyst
• Operations research analyst
• Market research analyst

A master’s degree in business analytics (or a related field like Data Science or Business Intelligence) positions professionals for senior roles that require specialized knowledge, leadership, and the ability to manage complex business challenges. Examples of job titles at this level include:

• Chief Data Officer (CDO)
• Chief Analytics Officer
• Director of Business Intelligence
• Senior Business analyst